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UK Insights

Social

Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

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Beauty comes from within(stagram)

Social media micro-trends show how people engage with beauty brands

beauty makeup
Instagram launches a polling feature... where choices are public

The social media platform has added new functionality to add ‘polls’ to Instagram Stories, giving users a new way to engage with content.

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What’s hot in social for 2017?

Kantar Media’s 10 big social media trends

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Are you a selfie sharer?

Poll looks to understand what people do with their selfie pics

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Huge increase in use of Snapchat and Instagram

But four in ten Brits admit to actively ignoring brands

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From The Archive

Unlocking the power of user generated photos
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Kantar Media tracks UK social buzz about the US presidential election
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Percentage of people checking social media before they get up has nearly doubled
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12% global uplift in apps like WhatsApp, Viber and Facebook Messenger
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Latest Stories

The experts at Kantar look at alcohol consumption habits in the UK

The latest Kantar Worldpanel data shows supermarket sales have increased in value by 3.2% year on year in the run up to Christmas.

The perennial priority of any business is growth. But today that challenge is harder than ever and with a smaller margin for error.

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

According to Kantar TNS’s latest Connected Life research, brands still have work to do to build trust in digital channels.

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