Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Majority of Brits say men and women aren't given equal opportunities

Richard Keogh

Managing Director, Consumer, at Kantar Media UK

Policy 09.10.2015 / 14:00

Man and woman arm wrestling

Data reveals British attitudes towards gender equality

Research by Kantar Media TGI and J. Walter Thompson into gender equality has found that just 34% of British adults believe that men and women are given equal opportunities.

However, 84% of British adults believe that women are just as capable as men at being leaders and 73% believe that it is perfectly acceptable for men to be stay at home parents these days. So, there is clearly a broad consensus within society towards a progressive and positive view on gender roles.

To help understand views on equality, J. Walter Thompson and Kantar Media collaborated to introduce three new attitudinal measures on to Kantar Media's TGI study:

  1. "Women are just as capable as men at being leaders"
  2. "It's perfectly acceptable for men to be stay at home parents these days"
  3. "I think men and women are given equal opportunities"

Download the press release below to read more.

Source : Kantar Media


Editor's Notes

Journalists, to interview Richard Keogh, Head of TGI UK, Kantar Media, contact us.

Latest Stories

The experts at Kantar look at alcohol consumption habits in the UK

The latest Kantar Worldpanel data shows supermarket sales have increased in value by 3.2% year on year in the run up to Christmas.

The perennial priority of any business is growth. But today that challenge is harder than ever and with a smaller margin for error.

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

According to Kantar TNS’s latest Connected Life research, brands still have work to do to build trust in digital channels.

Related Content