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UK Insights

Android making strong gains in Great Britain

Dominic Sunnebo

Global Insight Director

Mobile 09.08.2017 / 10:00


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Smartphone sales data from Kantar Worldpanel ComTech

The latest smartphone OS data from Kantar Worldpanel ComTech reveal that in the three months ending May 2017, iOS performance proved strong in USA, Australia, and Japan, with Android making strong gains in GB, Germany, and France. In urban China, there was little year-on-year movement, with Android capturing 80.5% of smartphone sales, up one percentage point from a year earlier.    

In EU5, Android accounted for 79.5% of smartphone sales in the three months ending May 2017, increasing 2.8 percentage points from a year earlier, driven by strong performance in GB, Germany, and France. iOS share edged up across Germany, France and Spain, though falls in Great Britain & Italy meant overall iOS EU5 share remained steady, up 0.2% year on year to 18.4%. Europe’s big five markets include Great Britain, Germany, France, Italy, and Spain.

Samsung performed well in France in the three months ending in May 2017. The low- and mid-tier Galaxy J series and A series models enabled Samsung to compete more effectively with home-grown upstart Wiko and global challenger Huawei. However, the largest contributor to Android’s EU5 growth came from Huawei, which posted strong sales in all EU5 markets except Spain. Huawei continued to produce good sales volumes, but its flagship P10 struggled to make an impact in sales rankings, with share gains attributed to the older, more value-orientated P8 and P9 Lite models.

Source : Kantar Worldpanel


Editor's Notes

This information is based on research extracted from the Kantar Worldpanel ComTech global consumer panel. ComTech is the largest continuous consumer research mobile phone tracking panel of its kind in the world, conducting over one million interviews per year in Europe alone. ComTech tracks mobile phone behaviour – including phone purchases, bills/airtime, source of purchase, and usage. It also delivers additional data to promote an understanding of the drivers of share changes, and consumer insight market dynamics. All consumer data in this release excludes enterprise sales.

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