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UK Insights

Windows Phone doubles share in a year

Tech // Mobile 06.01.2014

Dominic Sunnebo

Global Insight Director

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Windows Phone is now the third largest OS in Britain

Kantar Worldpanel ComTech smartphone share data, for the month ending November 2013, shows Windows Phone is now the third largest OS in Britain and across Europe with 10.0% - more than double its share compared with last year.

Dominic Sunnebo, Strategic insight director at Kantar Worldpanel ComTech comments: "Apple's share of smartphone sales continues to grow month on month following the release of the iPhone 5S and 5C models; however, its share of most major markets remains lower than the same time last year as it increasingly faces challenges from its rivals. While there's no doubt that sales of the iPhone 5S and 5C have been strong, resurgent performances from LG, Sony and Nokia have made making year on year share gains increasingly challenging for Apple."

Smartphone % penetration in Great Britain stands at 69% in November, with 86% of devices sold in the past three months being smartphones.

Download the full press release below, including data from France, Italy, Spain, China, Australia, Japan, Germany and US.


Source : Kantar Worldpanel

Editor's Notes

Journalists, download the press release above, for more information to interview Dominic Sunnebo, please contact us.

This information is based on the research extracted from the Kantar Worldpanel ComTech global consumer panel. ComTech is the largest continuous research consumer mobile phone tracking panel of its kind in the world, conducting over one million interviews per year in Europe alone. ComTech tracks mobile phone behaviour, including purchasing of phones, mobile phone bills/airtime, source of purchase and phone usage and delivers beyond market share tracking to understand drivers of share changes, market dynamics through consumer insight - the data included in this release is excluding enterprise sales.


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